Transforming brands
from within
Building a brand is more than just changing your logo.
I help brands tell their story with craft and clarity.
Is your brand having an identity crisis?
Are you struggling to define what your brand stands for?
Are you trying to figure out how all your business data (Google analytics, sales metrics, social stats) connects your brand to its ideal audience?
If you are a...
Business Owner, Founder or CEO:
Launching a new business and grappling with defining your brand's positioning…
Or, feeling like your business has evolved over time and your brand needs a refresh…
This is where I can help! As a brand strategy consultant I love solving brand identity problems so you can attract your ideal customer and grow your business with ease.
If you feel like any of these situations apply to you, drop me a note! Or feel free to scroll for case studies with success metrics and testimonials from my clients.
Nice Things People Have Said
References from Clients & Coworkers
Christy
"I am part of a new organization with a complicated message with some controversy in how it's messaged. We were at a loss on what our mission statement should be and how to express what we do in a concise and meaningful way. We struggled as a team to work through different opinions and perspectives. Our marketing agency team was unable to help us. Kristina Valenti at Craft and Clarity spent the time needed to thoughtfully help us organize our thoughts and work through our many competing ideas to come to a concise and bold way to express ourselves. Without Kristina, I don't know that we would have made it through that crucial time of defining what we do. Her compassion and patience really shone through all of the tense moments we battled as a team. It was a positive and rewarding way to reach our goal."
Jackie
"Kristina is amazing. She's worked with a number of my company's clients to develop their brand and value proposition, and put together a plan to tell their story to the world. Not only does she know her stuff when it comes to branding and marketing, she is extremely kind, so easy to talk to and collaborate with. We will continue to work with her as long as she will have us."
Alicia
Milwaukee Marketing Agency
"If you need help with brand building, messaging, positioning or marketing, you couldn't possibly find a better resource than Kristina. While I led client services for a marketing agency, Kristina consulted with us as a brand strategist for several of our largest clients - and I valued her work so much I attempted to hire her full time on multiple occasions! Kristina's approach to branding and marketing is incredibly thoughtful, comprehensive, data-driven and insightful. She has a wonderful gift for balancing confidence, drive and excellence with her remarkably kind and generous approach to life, something you rarely find in business. I simply cannot recommend Kristina enough as an exceptional marketer and a joy to work with. Kristina is truly one of a kind!"
Jhoan
"I originally reached out to Kristina to assist me in creative development for my new brand. Kristina helped me view the blind spots in my brand and provided a strategic and detailed evaluation to better engage with clients. Her flexibility, openness, and understanding of our vision allowed us to rebrand and grow exponentially. I would highly recommend Kristina as a brand strategist."
Miranda
"Kristina at Craft and Clarity was such a pleasure to work with! We reached out to her over a decade after starting our photography business, and we felt it was time to reevaluate how we were communicating with our brand, website and social media. Kristina took the time to get to know us, what we offer and how we help our clients. She researched our audience over various platforms and created a targeted marketing plan. She also helped us fine-tune our business name, brand voice and mission statement. Being in business for as long as we have - and one that evolved over time - we had lost sight of these things a bit, and her strategizing sessions with us really helped us focus, plan and be more intentional with our communications. Shortly thereafter, COVID-19 swept across the US, and Kristina went above and beyond; she called to see how we were doing and offered some additional advice and strategy. She was a positive voice when we really needed one. Months later, when we were working on our new website with another fantastic Milwaukee company, we were able to bring Kristina's brand strategy to the table, which was an excellent foundation for our work moving forward. We - figuratively speaking - heard Kristina's voice in our ears telling us to, "communicate our expertise." Our website features FAQs, client session/wedding guides and other sections that highlight how we're different, what we excel at, and how we help our clients. Being photographers, we had always been highlighting our photos on our websites, but our strategy sessions with her inspired us to highlight us as a business as well. If you're in need of more focus in your brand and how you're communicating with your clients or customers, we definitely recommend working with Kristina. She's so passionate about what she does and helping her clients!"
Andy
"Kristina has brought unparalleled expertise to our brand building efforts. From defining our identity to creating a beautiful brand aesthetic, she has provided useful insights every step of the way. She is a delight to work with and I would recommend her services to anyone who is looking to build a strong and durable brand in any field."
Mike
Creative Director
"The first time I met Kristina she told me that I'd never have to read anything when we work together because she reads, re-reads and processes everything then reads everything again – driving to the deep insights necessary to drive brands forward. I was not let down. She brings a practical approach to building strategy that just makes creative so much better. It's not only interesting and smart, but bulletproof to consumer scrutiny because it's so relevant and true. She's a wonderful teammate and a great addition to any team."
Osagie
"Kristina provided outstanding volunteer support and strategy for our organization, she connected us to like-minded organizations and helped defined our call to action messaging. I look forward to working together in the future."
